At a time when technology is transforming every other process in this world, companies are using it to level up their advertising game. Despite the content format, the need of the hour is for compelling and engaging presentations that keep people hooked to the end. Considering the fact that the human attention span ranges anywhere between 8 seconds to 20 minutes, how can you create truly engaging video presentations?
The power of video content is often taken for granted. Any other normal video may not see as much engagement as the ones with special features and added effort. These days when basic products also need videos to back them, how can software be left far behind? The following are a few reasons you need video presentations for your Instagram Ads, software advertising, and other marketing campaigns.
8 ways video presentations boost software advertising
People are consuming endless amounts of video content on a daily basis. Even search engines and algorithms favor videos because they know that that’s what the users want. Without a doubt, video content is at the topmost rank and companies must take it in their stride and use it to add value to their products, especially for software. Video presentations for software help in the following ways:
- Create personalized software advertisements
Video presentations, including brand kit generator, are made in such a way that they are appealing to different target groups. Today, when software and tech are reaching audiences across borders, the growing concern is to create adverts that reach out to many at once. An excellent way to address this via videos is by using a subtitle editor that is compatible enough to host numerous languages so that they can be shared throughout the globe.
For software advertising, which is already a complex topic by itself, companies need the right platform to reach out to the audience. Once you have your customer segments in place, you can automatically create different versions of the ad making it more impactful. For new companies, subtitles, captions, and more, are some hacks they can use in their software advertising methodologies.
- Support mobile-friendly advertising
Every other advertisement these days needs to be fully compatible with mobile devices as most of the audience uses them for content consumption. Video presentations must also be made for mobile viewing so that more people watch your advertisements. Since it concerns software, the detailed version must also be explainable on the device. Software developers are well-versed in certain coding practices that ensure safe and smooth viewing on mobiles.
When you work with software and want more people to be aware of them, it’s best to create how-to advertisements compatible with the mobile screen. Your viewers must be able to understand the purpose and the need for the software in their lives through this portal. As briefly mentioned above, mobile-friendly advertisements have maximum reach and engagement.
- Improve conversion rates
The main purpose of any advertisement is to create need, demand and supply for a product or a service. Similarly, for software-related advertisements, you need to communicate the USP so that more people are attracted to it. Considering the audience’s expectations and attention spans, creating a detailed video presentation with the help of digital marketing tools is the way to go.
You can take your presentations up a notch by including facts, statistics, customer/client testimonials, etc. with the help of presentation templates. When people observe the real-world and practical usage of the software, they will immediately develop a connection to your offering. Your software will soon become a part of their lives once they know the benefits they will receive using it.
- Increase user engagement
No other content writer or creation format has that much popularity as videos. Audios and text content do have their benefits if used properly, but generally don’t have as much impact as videos. The probability of people engaging with your content grows 10x higher when you create it in video presentation form.
Similarly, in this age of social media, videos are more likely to be shared, especially on platforms like YouTube and Instagram where videos are consumed daily. People often share to receive more likes and more shares, all of which lead to high engagement. The act of sharing videos to gain more likes and shares not only boosts engagement but also serves as a valuable lead generation strategy, as it allows for increased visibility and encourages potential customers to take action and provide their information.With videos, you can reach a wider customer base without having to worry about adding in efforts as most of the time, your audience is itself engaging more.
- Enable easy and practical demonstration
The best way to explain any product or service is through videos. For something as complex as software, it’s quite challenging to explain its functionality and features. Video presentations simplify demonstration by giving you the freedom to explain the software by putting it into action and encouraging user input.
Many platforms support video formats because explaining something only via images and texts isn’t as effective. With videos, you can explain the software using practical examples and also encourage user-generated content to build trust in your brand. You make many things easier for yourself and the coverage of your software when you present it in video form.
- Make visually appealing advertisements
There is just so much you can do with videos! From graphics to animations, you can develop videos of professional quality, thanks to the numerous video editing applications we have now. Since the software is itself a less appealing thing, with graphics, you can make it look more interesting to the viewer.
Video advertisements by themselves have more appeal than other boring formats. They can make the viewer understand complex concepts within minutes. A good video editing application, an experienced video editor, a vision-minded director and other interested people are all you need to create visually-appealing presentations.
- Create more opportunities for storytelling
Yes, you can experiment so much with videos. It’s amazing that video format is compatible with so many other technologies, which is why you have more scope to experiment. Since the software will not sell by itself, you can use storytelling to build a narrative around the software, thereby increasing the curiosity quotient.
For every other product in the market, companies think of the best stories to get people interested in the product. You can do the same with the software and tell people how essential it is in their lives. Put forth its best value and the problem it solves in a compelling manner and you’re sorted for the remaining life cycle of your software.
- Act as a social proof of usability
If you need to validate your software, you need adequate proof. The same proof helps in increasing sales for your brand considering the audience trusts your brand. For social proof, you need customer feedback, case studies, reviews, and more so that people are more confident in buying from you.
After a certain point in time, the same social proof gives you an edge over your competitors. When a new group of audience sees that people prefer your products over others, they will also be immediately inclined toward your product. This will go a long way in creating brand identity and increasing market share while establishing you as a market leader in that particular software industry.
Nailing the video syntax for software
To summarize, video presentations take care of the A-Z of software advertising by improving engagement and conversion rates, maintaining social standing, and much more. They also include clear CTAs and provide insights regularly so that brands can improve the quality of their software videos. Video is the most powerful medium to communicate the benefits and worth of the software to people who are interested and to those who are exploring the software industry. At the end of the day, you will have reached your target audience and attained success that was once a long-stretched business goal.
